Pescia is a flower town. It’s one of Italy’s big flower-growing centres, best known for carnations. Up in the villages above Pescia, I loved the pots and container gardens people kept, and the effort they put into keeping them alive through the summer heat. They made the villages so pretty, and they helped bring my photos to life.
Can you visit the Pescia flower market?
The Mercato dei Fiori della Toscana, known as MEFIT, is a wholesale market for the flower trade, not a market for shoppers. Under its own rules, entry is for registered trade buyers and sellers, and private visitors, alone or in groups, need the director’s permission first. If you’d love to see it, ask well ahead.
Where: Via Salvo D’Acquisto 10/12, 51017 Pescia, right next to the railway station, below the Franciscan convent of Colleviti.
Contact: 0572 453108, ufficio@mercatodeifioridellatoscana.it
Office hours: Monday to Friday 5am to 5pm, Saturday 5am to 11am. Flower trading starts early, so think dawn, not lunchtime.
The comune has run the market through its own company since 2013, and the building itself has been listed among Italy’s post-war works of historic and artistic interest.
The old flower market
In the centre of town, on Via Amendola, is the old flower market of 1951, admired for its modern architecture. It’s now a venue the comune uses for events, so you can only go inside when something is on. Check the comune’s events page before you go.
More flowers nearby
For gardens and blossom rather than trade, see my Tuscany in Bloom guide. Pescia’s citrus garden, the Hesperidarium at Castellare, and Villa Garzoni’s garden at Collodi are close by, and my Pescia guide covers the rest of the town.
If you want to buy flowers or plants, the weekly market in Pescia is on a Saturday, and people can go and buy flowers there.
Sources: Mercato dei Fiori della Toscana (website and market rules) and Comune di Pescia, checked November 2026.
Susan